M and C Latin Trade Consulting and Arturo Mena
With over twenty years’ experience in international trade and finance, including the leadership of a CAD $14 million per year import/export company in Cuba, Arturo brings a wealth of real-world experience to his conversations with clients.
As someone accustomed to building relationships in unfamiliar markets, Arturo enjoys learning the competitive advantages of his customers and using that knowledge to help them make quality connections to opportunities in new countries.
"At M & C, we strongly believe that by truly listening to our customers, we can develop the tailored opportunities their business needs and make sure they are well-prepared to navigate the challenges of entering a foreign market. Latin America is our turf, we understand it and can demystify it for you."
Arturo’s advice to businesses interested in export underlines the idea that taking the time to build the right relationships is key. “In exporting, as in any other business, success is 10 percent inspiration and 90 percent perspiration. Build relations, build trust, and the sales will just happen organically”